Wednesday, August 14, 2013

Tips for Making an Effective Ad

Advertising is very important for anyone who wants to get their word out there. However, advertising does not accomplish anything unless the ad itself is effective. You can try using the things that an ad agency would usually use to make an effective ad. Consider the following bits of advice as you think about designing an ad that will do exactly what you want it to do.


Designing an Ad

When you design an ad, you want to keep it simple. An ad that is too complicated or has too much going on will not attract the attention of people or influence them at all. When it comes to advertising, less is often more. Use bright colors that stand out and catch people’s attention. Use large print that can easily be read by those with bad vision or from far away. When you do use print, say whatever you need to say in the shortest words possible. It should not require a lot of effort from people to look at your advertisement and see what it is saying.

You will need to come up with a tagline that is catchy and meaningful. It should be relevant to your company, service, or product. This is what people remember later on when they think about the ad. You can also help the ad catch people’s attention by being funny or shocking. A clever advertisement will do great things because people will both notice it and remember it. They may even talk to others about it later. This requires thinking outside the box and coming up with something innovative.


Getting Help

When you need a lot of help from your advertisements, you may not want to trust amateurs to design an ad for you. Hiring an ad agency to come up with a particular ad or an entire campaign for you can be very helpful in getting what you need, and will often give you a great return on your input. Those working at ad agencies know what they are doing, because it is the only thing they do. They can give you some great input.


This is a guest post offered to Gags, Chuckles and Giggles for its readers.


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